About
Welcome to blinc and blinc Beauty team blog. We’re a cutting edge company constantly doing customer and marketplace research. We thought you might like to know more about – who we are and why we are so dedicated to our mission: innovation meets beauty. We’d also love to hear more from you!
Our founder Lewis Farsedakis, is an industry visionary who decided the market needed products a woman could count on to enhance her life through beauty, ease and performance. That is the purpose of our work each day and it is the approach that drives our company culture.
Lewis assembled a dynamic team that wanted to alleviate a woman’s collection of cosmetics that didn’t do what they were supposed to do – a costly drawer of beauty letdowns. The goal was clearly defined: if the blinc name was going on any of our sleek packaged products; it was going to have to perform.
What does that mean? Simply put – it has to exceed your expectations. Blinc is a company that leads in the marketplace and we only offer you a new product that is the best it can be – first. This way you know if it’s from blinc – it’s a “must have.”
We’re active and busy people just like you. We exercise, we work, we give presentations, and host business lunches, play with our children, and enjoy dinner and cocktails with friends. It’s often all in one day.
That make our time precious and we savor every moment of life – we’re not inclined to waste that time reapplying our make-up because we can last longer than it can. So the days of underperforming overpriced beauty disappointments are gone in a blinc and so is that drawer of wannabe products.
Our blog, like our company, will highlight our passion for performance, our obsession with innovation and our commitment to convenience – everything we want in our beauty products and we hope you feel the same way.
