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  • Archive for July, 2010

    The Cat’s Meow


    2010 - 07.30

    The cat eye look is a classic when it comes to makeup trends.  Most of  you make think you only need eyeliner to achieve this staple trend, but with the addition of a great mascara and a few extra strokes with your eyeshadow, you can take your look from kitten to Catwoman in no time. First, start by sweeping the top of your lids with a brown-gray shadow, bringing it out into a point. Make sure as you’re creating the soft point that is directly aligned with the crease of your eyes.

    Rihanna has created the cat eye look with her blue shadow

    Pop a bit of shimmery gold in the corners of your eyes to make them appear wider.  Then, begin lining all the way around your lash line with blinc Eyeliner in black.  Curl your lashes with blinc Heated Lash Curler, and then apply blinc Mascara in black. Now you’ll really be the cat’s meow this weekend!

    BE Magazine features blinc!


    2010 - 07.29

    blinc can be used to achieve any beauty trend or re-create a celeb makeup look! Check out BE magazine’s article featuring blinc Mascara to re-create Sarah Jessica Parker’s look.

    Shimmery Lids


    2010 - 07.28

    Lea Michele’s eyes sparkle on last night’s red carpet

    Metallic eyeshadow is a beauty trend that seems to stick around as it looks good on just about anyone.  Lately, we have seen gold peepers all over the red carpet, and metallic eyeshadows were a hit at Victoria Beckham’s fall fashion presentation this past spring.  Gold and silver tones seem to be everyone’s favorite hue.  You can easily wear this trend with the help of blinc.

    First, prep your lids for shadow with blinc Fountain of Youthful Color Eyeshadow Phase One. Next, choose which metal tone you would like to wear, covering from your lid to the start of your brow bone, also dusting the outer and inner corner lids of your eyes with the same shadow.  Choose a lighter metallic flecked tone to highlight your brow bone.  Next, take blinc Eyeliner in either black or grey, lining the top of your lash line and the bottom lash line half way.  Smudge the liner just a bit into the metallic shadow surrounding your lids.  Finish your metallic look with voluminous lashes, curling your lashes with blinc Heated Eyelash Curler and a coat of blinc Mascara. A perfect look for a night out or a rock concert!

    High Brow Awards


    2010 - 07.27

    It has been a while since we’ve seen Ashlee Simpson out and about. She made a rare appearance at the Neil Lane Bridal Collection launch last week, looking elegant in an long, black, backless dress. However, what caught my attention were those eyebrows!  Her brows are the perfect shape for her face and perfectly frame the singer’s beautiful hazel eyes.

    The key to a good brow is a balanced arch and the length of the brow. You want to make sure it is not too short, nor too long past your eye.  To make sure your brows are looking flawless, use blinc Fountain of Youthful Color Eyebrow Mousse, as it not only tints your brows, but enhances and fills your brows as well. blinc salutes Ashlee for her elegantly manicured brows!

    Makeup Q&A Series: Gina Simone


    2010 - 07.26

    We continue our makeup Q&A series with makeup artist Gina Simone. Today she shares with us her go to product, her favorite blinc product, and summer lip trends.

    What is the go to product a girl should always have on her?

    I always keep a lipgloss or two on hand.

    Name your favorite makeup trends for this season?

    I am loving the bright lip this season. It gives your daily makeup routine that instant pop. You can have it both ways.

    For the less adventurous: Add a fruity sheer gloss.

    Photo credit: Glow

    Photocredit: International Polo Club Magazine

    For the makeup mavens: Add an intense pop of color.

    Photo credit: Palm Beach Illustrated

    Photo credit: Palm Beach Illustrated


    What is your favorite blinc product?

    My fave so far is the eyeliner!

    Remember to check out Gina’s work on her site!

    Selena Gomez White Hot Look


    2010 - 07.22

    Selena Gomez looked amazing at the premiere of her new movie Ramona & Beezus last night.  The starlet was looking very sophisticated in a white Christian Cota ensemble.  The Disney darling kept her makeup fresh and elegant, with a daring red lip to highlight her white look. You can look just as graceful as Selena with blinc.  Selena keeps her lid color neutral and focused on a dramatic eye.  Start with blinc Eyeshadow Phase One in flesh tone on your lids, and Eyebrow Mousse on your brows.  Next, take blinc Eyeliner in black, lining closest to your lash as possible on the upper, lower, and inner lid of your eyes.  Her full eye lashes add serious drama to her look. Curl your lashes full potential volume, with blinc Heated Lash Curler. Prep your lashes with blinc Lash Primer and let it set for 30 seconds, adding another coat if desired.  Apply blinc Mascara in black for the final touch.  Dust your cheeks with a pink blush and finish your look off with a bright red lip. Now you can look like a rising starlet!

    MakeUp Q&A Series: Gina Simone


    2010 - 07.21

    Gina Simone is a professional makeup and hair artist specializing in weddings and fashion editorial.  Gina’s work can be seen in magazines such as Seventeen, Palm Beach Illustrated, Rolling Stone, and Maxim to name a few.  Gina also is a renowned wedding makeup specialist, ensuring that every bride and bridal party looks their best on that special day. Gina took the time to speak to us about  summer makeup trends, blinc, must have items, and bridal makeup and share examples of her work.

    photocredit: Palm Beach Illustrated


    1.What do you recommend for keeping your makeup fresh during the summer heat?

    To beat the heat  I recommend keeping your base light by replacing your regular foundation with a tinted moisturizer.

    2. Since you do a lot of bridal makeup, how can blinc be used to create your wedding look?

    To incorporate Blinc into your wedding day look:  For gals who love lashes without adding falsies, use the amazing lash primer and mascara.

    3. What is your advice to someone who is overwhelmed by the makeup process?

    Start by accentuating your best feature, and as you gain confidence try the trends.

    We are going to be featuring more of Gina’s tips and answers in following posts! In the meantime check out Gina’s website here.


    Newsstand Worthy Twice in One Month!


    2010 - 07.20

    It looks like blinc is on everyone’s radar these days, including those worldwide. blinc was mentioned in the August issue of Cosmopolitan Australia.  blinc resurf.a.stic Callus was featured on the mag’s “Body Love” page, highlighting the product’s ability to soften, reduce, and eliminate calluses from working out, or any other activity that does a job on your pretty hands. Check it out!

    Those Blue Hues


    2010 - 07.19

    The blinc Beauty Team never fails when it comes to keeping you informed about the hottest beauty trends. blinc was mentioned this weekend in The Sun’s post about blue hued make up trends.  A few weeks back, we posted about wearing cool blues on your peepers, and how any skin tone and hair color can pull off this summer beauty trend.  The Sun features blinc Mascara in blue, to keep up with the blue style. Remember, with blinc you will always be right on trend! Read more about blinc in The Sun here.

    Newsstand Worthy


    2010 - 07.16

    Check out blinc in the current August issue of Glamour. Beauty author and star Carmindy named blinc Mascara as one of the top 5 things she can’t live without. She loves the no smudge and easy make up removal routine! Get the magazine on newsstands now.