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  • Archive for March, 2010

    Refinery 29 Recommends blinc Mascara for the Dakota Fanning Cat Eye Look


    2010 - 03.30

    Pulling off thick, black mod eyeliner can be challenging for the fair-skinned, but Dakota Fanning shows us that the key is lining only on top, while keeping the rest of the eye—and face—subdued. The star of The Runaways sports some serious rock ‘n’ roll raccoon eyes in the film, but her preferred red carpet look is a little more elegant and unaffected. A felt-tipped liquid eyeliner pen will help you keep a cleaner line than the paintbrush variety, and a tube-technology mascara like Blinc ensures your lashes last. Accentuate those assets with a brightening shampoo by John Frieda and sheer mineral powder makeup by Dior that lets freckles poke through. Finish it off with a mauve blush, and you’ve got a look that’s youthful and bright-eyed.

    Visit Refinery 29 for the latest in beauty and fashion trends!!

    Lasting Looks on the Set of Miley Cyrus’ “The Last Song”


    2010 - 03.26

    The Last Song, featuring Miley Cyrus will be released in theatres March 31!! The film’s makeup artist trusted blinc to stand up to the third main character of The Last Song – water. Watch Miley’s makeup last through her tears, the rain and ocean waves!!

    Based on the best-selling novelist Nicholas Sparks’ latest novel, The Last Song, is set in a small Southern beach town where an estranged father (Greg Kinnear) gets a chance to spend a summer with his reluctant teenaged daughter (Miley Cyrus) who’d rather be home in New York. He tries to reconnect with her through the only things they have in common – music – in a story of family, friendship, secrets and salvation, along with first loves and second chances.

    We love these pictures of Miley Cyrus, Liam Hemsworth and water at play! No makeup smudges in sight. blinc stands up to the test yet again!

    April Showers Don’t Have to Wash Mascara Away


    2010 - 03.23

    April Showers bring May flowers…and runny mascara if you’re not using blinc! No need for non-primped, limp lashes or raccoon eyes just because it’s raining. blinc Mascara forms tiny water resistant “tubes” around the lash, amplifying their volume and length while binding to the lashes – unlike conventional mascara that simply paints color onto the lash. It will not run, smudge, clump or flake no matter what.
    So bring on the rain! Our mascara isn’t going anywhere!!

    Spring is Here :: Makeup Tips For Lasting Bright Hues


    2010 - 03.19

    Tomorrow is the first day of Spring, and it seems the weather is starting to warm up everywhere meaning it’s time (or almost time) for some fun in the sun…FINALLY!!! Spring makeup trends include rainbow colors all together, or single bright hues such as green and aqua. No matter what colors you decide to use, don’t forget to use your blinc cosmetics to keep your makeup on! The Eye Shadow Phase One will keep your color vibrant all day! The blinc Mascara and blinc Eyeliner will stay on with no mess or smears. So go swim at the beach or pool, exercise outside, enjoy the lovely Spring weather, you’ll look flawless through it all!!

    Hot Lashes Make For Haute Lashes


    2010 - 03.17

     

    Have you tried the old-school trick of heating your eyelash curler with a hairdryer ? If so, you are quite possibly a victim of singed lashes, or a burned eyelid if you overheated the curler, applied too much pressure or held it too close to your eye. Although heat does set a better curl, we’d rather not sacrifice our lashes for this risky trick. blinc’s Heated Lash Curler achieves a great curl with the same idea, but the temperature is just right and it has a heated comb that prevents contact with your skin and eyes. No clamping. No excessive pressure. No damage. Gorgeous eyes!!

    Q&A with Makeup Artist Emily Moses


    2010 - 03.11

     

     

     

    Makeup Artist Emily Moses took the time to speak to us about hottest makeup trends, must-haves, celebrities and her opinion on blinc. Emily has done makeup for magazines from Ocean Drive to Vogue.

     What are the hottest makeup trends for Spring and how can blinc be used to create these looks?

    I don’t really always follow trends, but every blinc product can be used in every trend. The best attribute to blinc, is it doesn’t matter what the trend is, it can be utilized in every way. It’s more about the way it wears and you can keep the trend on your face much longer and it doesn’t smudge. As a makeup artist, I don’t have to worry about fixing the makeup during a shoot or on set because it stays in place.

    In your opinion, which celebrity always hits the mark with their makeup?

    J. Lo always hits the mark (note from blinc team: J. Lo is actually a devoted blinc user). I also love the Kardashians, they always look polished, especially Kim!

    What is a must-have product in every girl’s purse?

      Blush, gloss and mascara to look alive and glossy.

     What do you think of the new blinc products – the Fountain of Youthful Color Eyebrow Mousse and Fountain of Youthful Color Eye Shadow Phase One?

    I use the mousse on myself and I love it. You just need to be careful to blend it properly because it is a mousse so it will hold the hair. For ideal effects, use a clean brow brush to make sure the color is not too intense, and be sure to brush hairs in the right direction before it dries so your brows stay the way you want it. Use some on the end to elongate the brow and draw a proper shape.

    Phase one evens out the tone of eyelids, intensifies the shadow and can act as a highlighter on its own. It’s basically multi-purpose.

     What’s the one thing you recommend to anyone to look their best every morning?

    Skin. Always, always, always use a hydrating eye cream and a great moisturizer. Skin care is everything. If you have oily or combination skin, use an oil-free moisturizer.

    Wish Upon An Eyelash


    2010 - 03.10

    Once upon a time we thought if we lost an eyelash we could make a wish and blow it away. Odds are your wish is probably to not lose any more eyelashes. Here are some tips to fuller, longer lashes and less wishes.

    1. 1. Eyelash curlers can be harsh on lashes – you are trying to achieve a longer lash look, but losing eyelashes in the process. Not the best trade-off. Blinc Heated Lash Curler works without clamping or using excessive pressure, making it an effective option that wont damage your lashes. Nothing sets a curl better than heat… after all, that’s how we curl the hair on our heads! It’s the same for your lashes. Not only is it safer, heated curls last longer than pressure curls. blinc Heated Lash Curler is simple-to-use and easily shapes lashes in seconds, with extravagant, long-lasting curves. 

    2. Throw away your mascara after about 3-4 months, at that point it becomes a breeding ground for bacteria and can cause eye infections and loss of lashes.

    3. Just like our hair, our lashes need conditioning. blinc Lash Primer was developed with two objectives in mind; lash and eyebrow treatment, as well as eyelash enhancement. Developed by blinc to complement blinc mascara, it provides a greater base of volume & length for your lashes, prior to going to bed or applying your mascara.

    1. blinc Lash Primer is also enriched with Vitamin E which nourishes by replenishing and augmenting the level of Vitamin B5 in your lashes and eyebrows.
    2. 4. blinc mascara helps your lashes stay healthy because you are not painting your lashes, you are tubing them with water-resistant tubes. When you rub your eye, eyelashes don’t break off as it would with other mascaras.

    Make Your Eyes Purrrrr


    2010 - 03.01

     

     

     

     

     

     

     

    Cat  eyes have made a sultry comeback as we’ve seen on the runway. The cat eye can be achieved with blinc Eyeliner, and the best part is, it won’t come off until you want to take it off! If you rub your eye or cry, you won’t look like you’ve been in a cat fight, your eyes will still be picture purrrrfect.