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    Holiday Make Up Bag: Labor Day


    2010 - 09.03

    We know you’re all gearing up for your last long weekend of summer. Whether you’re going to the beach, drinking mimosas on a yacht, or sitting outdoors enjoying fall football, you will need to have your best face on. Here are some blinc must-haves that should accompany you in your makeup travel bag this weekend.

    1. Fountain of Youthful Color Eyebrow Mousse- Even if you’re just going for a swim or spending a day on the beach, your eyebrows can look great while moisturized especially if you’re in the sun all weekend long. It is also water resistant, so swim away!

    2. blinc Mascara- This is a no brainer ladies.  You can battle the airport, lakes, ocean, pool, heat, college football stadiums and any other Labor Day activity wearing blinc Mascara. It will stick with you until you’re ready to give your lashes a rest.

    3. Fountain of Youthful Color Eyeshadow Phase One- Perfect for a gal traveling on the long weekend, this eyeshadow base will keep your shadow on for as long as you like! It is also great alone, serving as a natural tone for your lid for the days you want to look like the girl next door. Perfect for you ladies who want to beat the heat this weekend!  It will also hide any signs of a late night!

    No matter where your plans take you, you won’t have to sacrifice your beauty look with blinc.


    Make-Up Tips for Your Eye Shape


    2010 - 09.01

    With eye make-up as a must-have for most women, get the most out of your eye make-up by using blinc products to enhance the shape of your eye. Here are some tips and tricks for some of the most common eye shapes.

    Want to extend your round eyes? Give the illusion of an elongated eye by using blinc eyeliner in your color of choice, extending a little bit beyond the corners of your eyelids.

    Need help making small eyes look larger? Line your upper and lower lids with a soft color such as blinc’s eyeliner in grey followed by blinc long lash. Finish with blinc’s Fountain of Youthful Color Eyebrow Mousse to help visually enlarge your eyes.

    Interested in accentuating wide-set eyes? Emphasize this great eye shape with blinc’s eyeliner in your choice of color by widening the line slightly at the outer corner.  Finish with blinc mascara.

    Need to open up hooded eyes? Minimize the eyelid by drawing the attention upwards to your brows using blinc’s Fountain of Youthful Color Eyebrow Mousse to create the most perfect brow line.

    Interested in softening prominent eyes? Start with blinc Fountain of Youthful Color Eye Shadow Phase One and apply a medium shade of shadow.  Then, use blinc’s eyeliner in a coordinating color to line your top lids and finish with blinc mascara.

    Want to round off almond shaped eyes? Use blinc’s eyeliner in a dark shade such as black or brown until you reach the outer corner of the eye. On the outer corners, use blinc’s eyeliner in grey and create a slightly smoky look.

    Emmy Award Winning Look: Tina Fey


    2010 - 08.30

    photo credit: Bellasugar

    Everyone is a buzz about all the fashion and beauty that hit the Emmy red carpet last night! We love Tina Fey’s subtle, smoky look. You can get this look easily with blinc!  First, prep your lids with blinc Fountain of Youthful Color Eyeshadow Phase One to ensure that your shadow will last all night long with no creasing.  Then, apply a smoky gray color on your lids.  Apply blinc Eyeliner in brown to your upper lid, slightly winging out the liner past your eye, and also apply to the lower lid in the corners.  For Emmy winning lashes, curl your lashes with blinc Heated Lash Curler, and apply a coat of blinc Mascara in purple, to compliment the brown and gray tones in your look.  Be sure to use your blinc Fountain of Youthful Color Eyebrow Mousse to have the perfect brows to complement your award-winning look.  Apply a light pink blush and add a sugar pink lip to finish off this red carpet look.

    High Brow Awards


    2010 - 08.06

    blinc salutes R&B songstress Keri Hilson today for her perfectly manicured brows!  Keri has a perfect balance of arch and shape that frames her beautiful brown eyes perfectly.  You too can have award-worthy brows with blinc Fountain of Youth Eyebrow Mousse, always ensuring that your brows are moisturized, tinted, and healthy.

    Back to School Beauty


    2010 - 08.03

    The summer is flying by and pretty soon some of you beauty mavens will be heading back to school. Having a refreshed beauty look is just as important as a fresh summer tan on the first day back. blinc is here to help you get the best back to school beauty look.

    photo credit: TeenVogue.com

    Be sure your brows are in shipshape getting a wax or pluck in before school starts. To keep your refreshed brows moisturized, tinted, and full use blinc Fountain of Youthful Eyebrow Mousse.  With the temperatures still rising in August, be sure to use blinc Fountain of Youthful Eyeshadow Phase One before putting on your shadow, to keep your shadow in place and from creases and melting!

    blinc has all of the lash product you need to make sure you have the fullest and thickest lashes to start off the new school year.  Morning and night be sure to use blinc Long Lash to enhance your natural lash length and fullness.  Use blinc Lash Primer in between make up applications to ensure the healthy growth and maintenance of your lashes. Prep your lashes every morning with blinc Heated Lash Curler, ensuring you look bright and awake for first period. Apply blinc Mascara, tubing your lashes so they are long and beautiful all through out the day–including gym class! Be sure to grab the blinc Mascara and Eyeliner in all the fun colors as blues, purples, and grays are on trend for fall.

    With the help of blinc you should have an A+ beauty look for your first day back.

    High Brow Awards


    2010 - 07.27

    It has been a while since we’ve seen Ashlee Simpson out and about. She made a rare appearance at the Neil Lane Bridal Collection launch last week, looking elegant in an long, black, backless dress. However, what caught my attention were those eyebrows!  Her brows are the perfect shape for her face and perfectly frame the singer’s beautiful hazel eyes.

    The key to a good brow is a balanced arch and the length of the brow. You want to make sure it is not too short, nor too long past your eye.  To make sure your brows are looking flawless, use blinc Fountain of Youthful Color Eyebrow Mousse, as it not only tints your brows, but enhances and fills your brows as well. blinc salutes Ashlee for her elegantly manicured brows!

    Lauren’s Lovely Look


    2010 - 07.14

    All of us closeted Hill’s fans are all a buzz about the finale of the show last night. What we want to discuss is how amazing the show’s shining star Lauren Conrad looked on the The Hill’s After Show. Lauren had the perfect summer glow last night.  You can master LC’s look with the help of blinc.

    Start with your brows and apply blinc Eyebrow Mousse in a color corresponding to your hair hue.  Lauren’s lids have a neutral tone, so start with blinc Eyeshadow Phase One in Flesh tone for the most natural look.  Add a dark brown shadow in your creases to highlight your eyes.  Thickly line your upper lid with blinc  Eyeliner in black, winging the liner out past your eye, add an extra coat for a dramatic look.  Lauren’s perfectly curled thick lashes make her look.  Get the same effect prepping your lash with blinc Heated Eyelash Curler, then apply a coat of blinc Mascara tubing your lashes for full volume.  Apply bronzer to your forehead, cheeks, and chin. Finish off the look with a warm peachy blush and a light pink lip. Now you’re ready to take on  a hot LA night with the perfect summer glow.

    Classic Brows


    2010 - 07.12

    Just as fashion trends evolve and come and go, the same applies to eyebrow shape and style. Long before actresses such as Brooke Shields and Angelina Jolie were known for their eyebrow trend setting, there were the founding starlets of old Hollywood sporting sophisticated brows. Let’s take a look back at the old Hollywood brow evolution.

    1920’s Silent film star Clara Bow was known for her thin, overworked, penciled in brows.

    The song “Bette Davis Eyes” wasn’t written for nothing! In the 1940’s Bette’s brows take on a fuller and more arched shape.

    In 1950, Elizabeth Taylor looked sweet as can be in Father of the Bride with short and thick brows.

    Audrey Hepburn’s perfectly shaped, high arch brow made her signature look in Breakfast at Tiffany’s.

    Snag Hollywood it-girl status, with a little help from blinc.  blinc Fountain of Youthful Color Eyebrow Mousse holds your brows in place, to keep them looking camera-ready, no matter what the style.


    Beach Beauty


    2010 - 07.08

    This weekend you’re meeting some friends at the beach for some fun in the sun. Don’t want to go completely au natural? Let blinc help you get a fresh faced look with out caking on the makeup.

    California girl Kristin Cavallari knows how to sport a fresh face for the beach

    California girl Kristin Cavallari knows how to sport a fresh face for the beach

    First prep your face for the sun with the resurf.a.stic. It’s an all in one hydration and microdermabrasion treatment moisturizing and nourishing your skin before the sun! To keep your brows fresh and alive put on blinc Fountain of Youth Color Eyebrow Mouse, picking a hue based on your hair color. Skip the eye make up and keep your eyes bright and clean. Prep your lashes with blinc Lash Primer and Lash Curler to volumize your lashes.  Add the final step to wow lashes with blinc  Mascara in black. Your face will be fresh and prepped for the sun without sacrificing your makeup routine.

    Eye Catching Brow Enhancement


    2010 - 06.25
    Snag the perfect brows with a little help from blinc

    Snag the perfect brows with a little help from blinc

    Don’t let an eyebrow waxing mishap bring down your brows. Instead, try using blinc’s Fountain of Youthful Color Eyebrow Mousse to enhance and moisturize. The mousse will fill in sparse areas, plus it creates a flawless brow line that will last all day long. The mousse also contains a peptide to moisturize and provide an anti-aging treatment to the skin beneath. Don’t worry about your eyebrows saying “buh-bye” after taking a dip in the pool on a hot summer day; blinc’s Eyebrow Mousse is also water resistant. Available in black, light blonde, dark blonde, auburn, light and dark brunette, blinc’s Eyebrow Mousse is sure to match any color.