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    Holiday Make Up Bag: Labor Day


    2010 - 09.03

    We know you’re all gearing up for your last long weekend of summer. Whether you’re going to the beach, drinking mimosas on a yacht, or sitting outdoors enjoying fall football, you will need to have your best face on. Here are some blinc must-haves that should accompany you in your makeup travel bag this weekend.

    1. Fountain of Youthful Color Eyebrow Mousse- Even if you’re just going for a swim or spending a day on the beach, your eyebrows can look great while moisturized especially if you’re in the sun all weekend long. It is also water resistant, so swim away!

    2. blinc Mascara- This is a no brainer ladies.  You can battle the airport, lakes, ocean, pool, heat, college football stadiums and any other Labor Day activity wearing blinc Mascara. It will stick with you until you’re ready to give your lashes a rest.

    3. Fountain of Youthful Color Eyeshadow Phase One- Perfect for a gal traveling on the long weekend, this eyeshadow base will keep your shadow on for as long as you like! It is also great alone, serving as a natural tone for your lid for the days you want to look like the girl next door. Perfect for you ladies who want to beat the heat this weekend!  It will also hide any signs of a late night!

    No matter where your plans take you, you won’t have to sacrifice your beauty look with blinc.


    Make-Up Tips for Your Eye Shape


    2010 - 09.01

    With eye make-up as a must-have for most women, get the most out of your eye make-up by using blinc products to enhance the shape of your eye. Here are some tips and tricks for some of the most common eye shapes.

    Want to extend your round eyes? Give the illusion of an elongated eye by using blinc eyeliner in your color of choice, extending a little bit beyond the corners of your eyelids.

    Need help making small eyes look larger? Line your upper and lower lids with a soft color such as blinc’s eyeliner in grey followed by blinc long lash. Finish with blinc’s Fountain of Youthful Color Eyebrow Mousse to help visually enlarge your eyes.

    Interested in accentuating wide-set eyes? Emphasize this great eye shape with blinc’s eyeliner in your choice of color by widening the line slightly at the outer corner.  Finish with blinc mascara.

    Need to open up hooded eyes? Minimize the eyelid by drawing the attention upwards to your brows using blinc’s Fountain of Youthful Color Eyebrow Mousse to create the most perfect brow line.

    Interested in softening prominent eyes? Start with blinc Fountain of Youthful Color Eye Shadow Phase One and apply a medium shade of shadow.  Then, use blinc’s eyeliner in a coordinating color to line your top lids and finish with blinc mascara.

    Want to round off almond shaped eyes? Use blinc’s eyeliner in a dark shade such as black or brown until you reach the outer corner of the eye. On the outer corners, use blinc’s eyeliner in grey and create a slightly smoky look.

    Emmy Award Winning Look: Tina Fey


    2010 - 08.30

    photo credit: Bellasugar

    Everyone is a buzz about all the fashion and beauty that hit the Emmy red carpet last night! We love Tina Fey’s subtle, smoky look. You can get this look easily with blinc!  First, prep your lids with blinc Fountain of Youthful Color Eyeshadow Phase One to ensure that your shadow will last all night long with no creasing.  Then, apply a smoky gray color on your lids.  Apply blinc Eyeliner in brown to your upper lid, slightly winging out the liner past your eye, and also apply to the lower lid in the corners.  For Emmy winning lashes, curl your lashes with blinc Heated Lash Curler, and apply a coat of blinc Mascara in purple, to compliment the brown and gray tones in your look.  Be sure to use your blinc Fountain of Youthful Color Eyebrow Mousse to have the perfect brows to complement your award-winning look.  Apply a light pink blush and add a sugar pink lip to finish off this red carpet look.

    Celebs tweet love for blinc


    2010 - 08.27

    Alison Brie of the cast of NBC’s Community melted the blinc beauty team’s hearts yesterday tweeting her love for blinc! Check it out!
    I LOVE this new @Blinc mascara & heated lash curler! So excited about it I made this face:

    We’re so glad Alison loves her blinc cosmetics! Be on the look out for more of the Community cast in blinc!

    Mix It Up: Gold Purple Gray


    2010 - 08.25

    Drew Barrymore has been looking absolutely ravishing this week while promoting her new film Going the Distance. This makeup look from her premiere really caught our attention as she chose to play with a different mix of eye hues: purple, gray, and gold.

    You can get this look with blinc! Start with a gray shadow on your lids. Then, line your upper and lower lids with blinc Eyeliner in either purple or gray.  Dust the inner and outer corners of your eyes with a gold shadow.  Curl your lashes with blinc Heated Lash Curler, followed by a coat of Mascara. A peach blush and nude lip will finish off your look.

    Community Loves blinc


    2010 - 08.24

    The blinc Beauty Team just got word that the cast of the hit show Community are all wearing and loving blinc! Our friend at NBC, makeup artist to the stars, Pam Lljubo tells us that the entire cast including: Gillian Jacobs, Alison Brie, Yvette Nicole Brown, and Joel McHale is hooked on blinc.  At a recent promo shoot, the ladies all wore blinc Mascara, Eyeliner, Fountain of Youth Eyeshadow Phase One, and used the Heated Lash Curler. We’re even told that Joel McHale loves the lash curler!

    Be on the look out for special photos from the recent season 2 Community photo shoot for the casts’ makeup looks with blinc.  And be sure to watch for these blinc looks on season 2 of Community starting Thursday, September 23rd on NBC!

    Join Us


    2010 - 08.13

    Skip your Friday night primping routine and let blinc get you ready for a night out on the town! Join us for a beauty night out at Blue&Cream boutique tonight!

    Gossip Girl Blues


    2010 - 08.10

    Everyone is still a buzz about the killer fashion and beauty that hit the Teen Choice Awards red carpet on Sunday night.  Leighton Meester is one of the many starlets whose look everyone is trying to snag! You can get it with blinc!  Use blinc Eyeshadow Phase One to prime your lids, then apply a shimmery champagne shadow all over your lid.  To get a shimmery blue look like Leighton’s, line your top lid with a thick line of blinc Eyeliner in blue.  Curl your lashes with the blinc Eyelash Curler, and tube them with blinc mascara in black. If you’re really wanting the blue effect, try the mascara in blue as well.  Leighton’s eyebrows are right on point, so be sure to apply your Fountain of Youthful Color Eyebrow Mousse! Now everyone will mistake you for a Gossip Girl extra!

    Berry Nice


    2010 - 08.05

    A beauty trend that we will be seeing this fall is the return of the berry colored lip.  Just like any drastic lip color, the burgundy, deep purple, and wine colored palettes are challenging to pull off. blinc has the tips and tools to help you wear this trend with ease.


    You can pair the vampy lip with two different makeup looks: classic or smoky.  To wear a berry colored lip with a classic makeup look, start with blinc Fountain of Youthful Eyeshadow Phase One to prime your lids for shadow.  Choose a gold tinted or natural shadow.  Next, line only your eyes with blinc Eyeliner in Black, winging out the liner.  To go a bit darker with this lip trend, you could instead choose a smoky shadow and line your eyes with blinc Eyeliner in gray.  Line the top lid and bottom inner and outer lid for a more dramatic look.  Smudge the liner to add a smoky effect.

    After you complete your eye makeup, curl your lashes with the blinc Heated Eyelash Curler, then tube your lashes with blinc Mascara in black.  Keep your face makeup minimal, as you want the lip color to be the highlight of the look. Now you’re ready to wear your new berry lip color like any A-list star, with ease and confidence.

    Natural Beauty


    2010 - 08.04

    Ashley Greene looks beautiful and neutral.

    For those days that you want to look natural and fresh, blinc has just the tools for you.

    Take blinc Fountain of Youthful Eyeshadow Phase One in flesh tone, using it as the primer or base for your eye shadow.  It will also help your look last all day and create a natural canvas for your shadow.  Apply a shell or other neutral tone shadow on top of the Phase One.  Next, use blinc Eyeliner in black, lining the top and bottom corner lids.  Don’t forget to add blinc Mascara in black for full lashes! Pairing the Eyeliner with Fountain of Youthful Eyeshadow Phase One will create a great contrasting effect.

    Add a power or bronzer in shade that compliments your natural skin tone, with a corresponding blush that will bring out the natural flush in your cheeks.  Add a pink or nude gloss for your lips and you’ve got a natural look that pops.

    blinc Fountain of Youthful Eyeshadow Phase One and Eyeliner are every makeup maven’s natural look staples!